Integrity
Our word is our honour: we say what we mean and mean what we say. Our dealings are always above board.
The coolest thing about us.
We dare bring together notions that are normally seen as apart, and even opposite: simplicity and depth; creativity and effectiveness; lived experience and skill; funny and profound; and rigorous and light-hearted.
Who we are
Alliance of Cool is a 100% black-owned, creatively led advertising agency. Our services range from marketing strategy, through creative conceptualisation and execution, to creative production.
Cool is the harmonious blend of taste and elegance, strategic sense and marketing insight, and depth and simplicity, embodying an effortless yet effective approach to life, business and environmental stewardship.
40+
years of combined experience in our founding team
We marry simplicity and depth, creativity and effectiveness, lived experience and skill, funny and profound, rigorous and light-hearted.
What we stand for
Results-driven
We shall be judged by our work and measure our success by how much we contribute to our clients' bottom line.
Professionalism
We believe in always showing up and conducting ourselves in a respectful manner.
Innovation
Whether we get there incrementally or through disruption, there must be a better way of doing things.
The founding team
Two creative directors with careers built at South Africa's biggest agencies.
Wilson Mafokwana
Creative Director and Copywriter
More than 30 years across corporate, FMCG, public service and retail accounts. Wilson started as a junior copywriter at Grey Advertising in 1990, rose to Creative Group Head at Y&R Johannesburg and served as Executive Creative Director at June15 Advertising. He holds an MA in English Literature and a BCom Honours in Marketing from Wits.
Kabelo Monareng
Creative Director, Art Director and Designer
Kabelo began at FCB (Lindsay Smithers) on Absa, FNB, Toyota and Sony PlayStation, then led teams as Senior Art Director at Young & Rubicam on Pick n Pay and Boardmans. At O'Brian Marketing he worked on ABSA, BP, Liberty Properties, Metropolitan and the Road Accident Fund.
Trusted by
- FNB
- Buntu
- Medal
- Mohope
- Hulisa
C'mon,
let's talk.
We're ready when you are. Try the Cool Way and get into an alliance of greatness with us.
info@allianceofcool.co.za